Real Estate Marketing

Florida Real Estate - Online Marketing

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Real Estate Marketing

The Florida Real Estate market has slowed down and prices have dropped considerably. However, during the real estate boom we experienced several years ago, many people became Real Estate agents in the hopes of making a quick buck and as a result, Florida now has too many part time Realtors, who quite frankly do not have the skills to properly handle a real estate transaction.

If you view the purchase and sale of real estate as a casual shopping experience, then by all means go ahead and choose your Realtor for their looks, or call the friend of a friend's stay-at-home mom who "has her license" and have them drive you around or put your house on the MLS - Good Luck! Hopefully you won't buy a headache, overpay for your next house, or sell your property for $100k less than it is worth.

If on the other hand, you understand that the purchase or sale of a home is a complex transaction with a lot of money at stake and you value the knowledge and expertise that an experienced Realtor has to offer, then give us a call and let us guide you through the process. Our knowledge of the local real estate market combined with our marketing expertise and superb negotiation skills will help you achieve your objective in less time and will leave you with more money in your pocket.

When you list your South Florida property with Boca Executive Realty, we will define a customized marketing plan that is appropriate for your particular property. Our marketing strategies include the following:
Award winning real estate website

UNRIVALED INTERNET MARKETING

Internet communications are changing the way homes are bought and sold today. It is estimated that as high as 80%-90% of home buyers now begin their search online. As an Internet-savvy real estate organization, we know how to harness the power of technology to market your home on the Worldwide Web and have it seen by more of todays Internet-savvy buyers.

  • www.BocaExecutiveRealty.com is the proud recipient of the 2011 Web Marketing Association's Web Award for Outstanding Achievement In Website Development.

  • www.BocaExecutiveRealty.com is the #1 Broker website in Florida as recently voted by the Florida Association of Realtors.

  • www.BocaExecutiveRealty.com enjoys top placement in Google, Yahoo!, Bing and all other major search engines for most relevant key phrases. As a result, our website receives over 30,000 visits per day!, rivaling the largest statewide franchise sites and even some national sites. Our largest local competitors` sites don't even receive a fraction of this traffic to their websites. Special placement of your home on our website will guarantee maximum exposure to today's sophisticated Internet buyers.

  • Boca Executive Realty maintains an exclusive email list of thousands of active homebuyers who are actively looking to purchase homes in South Florida. Direct email blasts announcing the listing of your home can be sent to those home buyers who's criteria indicate possible interest in your home.

  • Boca Executive Realty syndicates all of its listings to all major Real Estate portals including Realtor.com, Zillow, Trulia, HomeFinder, AOL Real Estate, Cyberhomes, Homescape, MyREALTY, Yahoo Real Estate, Vast, HotPads, Oodle and others including Blogs and RSS feed syndication techniques.

Direct Mail

DIRECT MAIL

Boca Executive Realty sends over 100,000 pieces of direct mail every year. Our mailing lists include local residents as well as national and international prospects who are considering purchasing homes in your area.

Florida MLS

PROPER MLS PLACEMENT

Discount Brokerage has been gaining popularity in recent years. This stems from a misguided belief that simply gaining access to and placing your home on the MLS is the single most valuable resource available to a licensed Realtor. Technology has changed the way MLS systems operate as well. Similar to Internet Search Engines, simple inclusion in the MLS does not automatically mean your home will be noticed by other Realtors. With about 50,000 properties listed for sale in the MLS in Palm Beach County, it takes skillful positioning within the system to ensure that your property will gain the exposure it needs to get it sold. Once again, our technical know how combined with our marketing expertise will ensure that the system is leveraged in a way that will make your home stand out from the rest.

Real Estate Virtual Tour

VIRTUAL TOURS AND PHOTOGRAPHY

Studies show that today's home buyers are more educated and do more research on their own. Properties are identified or eliminated before the home buyer makes contact with a Realtor to tour homes in person. Virtual Tours allow home buyers to learn specifics about a particular property early on in the search process. A poorly designed Virtual Tour, poor photography, or lack of a Virtual Tour and/or numerous photographs is simply selling yourself short. Yet, more than half the homes in the MLS have no Virtual Tour and as many as 25% have either just one or even no photos associated with the listing.

Real Estate Magazine

PRINT ADVERTISING

Although it is our philosophy that print advertising is no longer as effective a marketing tool as it once was, we continue to invest significantly in traditional print advertising. Such publications include local newspapers and Real Estate magazines, national news and periodicals and niche vertical publications.

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